A Community
Driven Agency

Connecting Brands with Diverse and Engaged Audiences Globally

About Us

LOOP IN SECONDS

Performance, with purpose.

Often brands struggle to connect authentically with new gen and diverse audiences.

At LOOP, we solve this by partnering with independent communities and publishers to create powerful, high performing and authentic campaigns on social and beyond.

We’re shifting the focus back on organic performance, ensuring representative and inclusive brand activations that harness the scale of major media and the power of community virality. Giving 8% of our profits back into the communities we serve driving real positive change in the media industry.

OUR COMMITMENT

01
Transformation

We're all about making big changes in advertising that benefit both communities and brands. We stand up for equality and fight against unfair practices.

02
Authenticity

We believe in real, honest communication in every campaign. By listening closely to our audiences, we make sure our messages hit home.

03
Equity and
Inclusion

We're dedicated to fair representation and leveling the playing field. By embracing community values, we give back and help communities grow.

04
Innovation

We love taking creative risks and coming up with fresh ideas that stand out in today's fast-paced media world. Using the latest tech keeps us ahead of the curve.

What we do for you

1

WE GET YOU CONNECTED

At LOOP, we bridge the gap between brands and independent communities, creating efficiencies that offer the most impactful and authentic campaigns in the media space.

2

WE SUPERCHARGE REACH

With a combined following of over 100m, our partners reach the majority of the UK across the most engaged platforms. We help brands harness that scale and leverage the power and organic virality of our network of communities and independent publishers.

3

WE GIVE BACK

8% of our profits go back to the communities we serve, fostering equity and transformative change. By partnering with us, you directly support these communities we serve. ( the Only agency to give back to its communities )

Our Model

the Loop Advantage

Our Inclusive Media Planning Framework

Moving beyond tentpole planning moments into a more intentional investment model. We layer audiences across multiple social communities to ensure your campaigns organically reach exactly who you’re targeting.

Brief
Cultural
Mass reaching UK based cultural communities
Interest
Lifestyle and interest communities
Cultural
Representative communities that are identity focused

result

An engaged and inclusive campaign that organically reaches all of your target demographic in the right context

Brief
Cultural
Mass reaching UK based cultural communities
Interest
Lifestyle and interest communities
IDENTITY
Representative communities that are identity focused

result

An engaged and inclusive campaign that organically reaches all of your target demographic in the right context

Our Services

How to work with us

Brand

Content Seeding

We adapt your existing content to seamlessly blend with social platforms and distribute it throughout our extensive network.

Brand

Branded Content Partnership

Innovative branded partnerships with diverse communities for maximum impact.

Brand

Strategy, Insights and Research

Access to diverse community insights

Community

Delivery Consultancy

We provide comprehensive support for your campaigns, including media planning, media delivery, production, and talent consultancy.

Community

Commercial Consultancy

We help you commercialise your products that will take your community to the next level.

Community

Sales Consultancy

We will connect you with brands and boost your community's commercial potential.

communities we call partners

jade verrill

Chief Executive Officer

Jade turns challenges into opportunities, making her a true force in advertising. With over 12 years of major media experience, she kicked off her career with print giants like Time Inc and News UK, before moving to agency trading with Group M, Dentsu, and Publicis.

In 2017, after a transformative experience at the Young Media Lion Academy, Jade leapt into the social media scene. She has since helped digital-first publishers like LADbible, BuzzFeed, JOE, and Freeda commercialise and thrive. Jade’s unique ability to craft innovative, purpose-driven solutions has driven significant revenue growth and forged groundbreaking partnerships with brands like Mars, eBay, Tinder, Adidas, Richemont, and L'Oréal. Her passion for new media and making a difference sets her apart in the industry.

Meet the founders

Jasmine Arnaiz

Chief Operating Officer

Jasmine transforms content into powerful stories that captivate and engage audiences globally. With a journey spanning media agencies to fast-growing social startups, she has diverse experiences across multiple disciplines and business models. Her true passion lies in fostering online communities and amplifying diverse voices. For the past few years, Jasmine has been dedicated to supporting marginalized communities and independent publishers through commercial partnerships and viral campaigns.

What sets Jasmine apart is her unique talent for turning content into high-performing campaigns that resonate. With over 7 years of experience in social media publishing, she has a stellar track record of curating and delivering high-impact campaigns for industry giants like Adidas, TikTok, and Warner Bros. Her innovative approach and commitment to inclusivity make her a standout in the advertising industry.